Do you communicate with your clientele? Do you train or recruit employees? Do you advertise your products?
If you answered “yes” to any of these questions, you need to be leveraging the power of corporate video. A masterfully executed corporate video can save you time AND money, freeing you up to focus on other aspects of operating and growing your business. Additionally, corporate video humanizes your company and evokes an emotional connection between you and your audience. There are countless reasons why you should be using corporate videos, and we will explain a few of them here.
Connecting with Your Audience
It is uncommon for any article, no matter how well-written it is, to make you feel a genuine connection to a brand or person. You have rarely ever received a direct mail piece that tugged at your heartstrings. It is easy to scroll mindlessly through your social media feed until you come across a video that grabs your attention. Video consumption rates grow every day across platforms, and people will almost always watch a video before they read content. Videos demand attention, and best of all, they are memorable. For companies needing to make a connection with customers or deliver memorable content to employees or clients, video is hands-down the best medium.
Telling Stories or Explaining Complexities
Considering how captivating video can be, it is perfect for explaining complex topics or telling stories. Everyone loves a good story, and a full-service corporate video production company like Vivid Bridge can help tell yours in a way that will keep viewers guessing and engaged until the last second. Video is also the best choice for explaining complicated concepts as concisely as possible. No one wants to read a multi-page document on how to fix the problem they are facing—they would much prefer to watch a video that can impart the same information in a much faster and more entertaining fashion.
Improving Conversion Rates
Video is key for businesses using social media, email marketing, or online advertising. The statistics speak for themselves: conversion rates increase by 80% for websites using video on landing pages; open rates increase by 19% on emails with subject lines mentioning “video,” and 90% of customers say videos help them make buying decisions. In terms of social media, the statistics are even more impressive. Facebook is now catching up to YouTube as a video platform, with 67% of consumers primarily using this platform to watch video.
Search Engine Optimization
The importance of corporate video production as it relates to Search Engine Optimization (SEO) cannot be overstated. Search engines favor videos, and if your video offers a match to what people are searching for, it can earn high rankings in search engines or even go viral. You will need to do more than post your video on YouTube, though—a description, tags, and publishing your content in both video and text formats can help bolster your SEO optimization efforts.
For many businesses, demo videos are not only a great way to market your product, but they can also quickly explain how your product or service works. This can answer commonly asked questions about your product or offering and showcase unique aspects that are not easily captured by words or a still photograph. These kinds of videos are well-received across all platforms and are optimizable for lead conversion, but they can also cut down on customer services queries. Similarly, rather than host the same training sessions for new employees time and time again, produce a corporate training video instead. This saves everyone time, allowing the trainee to complete the video at his or her own pace, and freeing up the trainer to focus on other things.
These are just a few reasons why corporate video production is growing in importance for any business, no matter how large or small. Vivid Bridge is a leading expert in providing corporate video production services. If you have ever tried making and editing your own video, you know how frustrating and time-consuming it can be. Vivid Bridge is different from other video production companies in that we are also marketing and communication experts who can help develop your video marketing strategy and optimize it for success. We know what questions to ask to help determine the best video suite for your needs, and we stay with you every step of the way—from strategizing to launching your video across platforms.
We look forward to using our holistic creative approach to develop a customized solution to grow your business through corporate video production. Now, let’s get to work on changing the way you do business by creating stunning corporate videos!