If your business invests in content marketing through social media, video storytelling is in your future. You want your audience to stop scrolling and pay attention, and with the power of great visuals and storytelling in your marketing toolkit, this is possible. The content of your video should captivate viewers right from the beginning, and we’re experts in creating an irresistible “hook” to catch anyone’s attention. Using video storytelling for content marketing can build brand engagement, loyalty and show your product in action or promote social good. Most importantly, it achieves these goals in a memorable way that connects with people on an emotional level.
Unlike videos of the past, modern videos should use interactive elements such as in-video links, quizzes or surveys to boost its effectiveness and engagement levels. A strong call-to-action should also be included to help grow your business. Your viewers can be asked to subscribe to your channel or newsletter, view a product page on your website or sign up for your email list. They’ll surely be looking for more storytelling videos from you in the future.
A great video can be the difference between stagnation and growth for your company. When considering that a well-planned video can be specifically designed to be evergreen, engage with a targeted audience and encourage sharing, it is an extremely versatile and cost-effective marketing or education tool. When seconds count, video always wins. It builds rapport, generates exposure and conveys your company’s personality and sentiment faster than any other communication method.
Vivid Bridge is a leading expert in video storytelling. We look forward to using our holistic creative approach to develop a customized solution to grow your business through video strategy. Now, let’s get to work on captivating new customers with an amazing video!