Video marketing is a cutting-edge way to promote your business, grow your profits and earn customer loyalty. Studies prove that people are more likely to watch a video than read content, no matter how well-written it is. People are also more likely to purchase a product after watching a video about it. If you’re looking to convert leads into sales, you need to strongly consider the benefits of video marketing.
A Benefit of Video Marketing: Converting Leads into Sales
In short, video marketing can generate serious cash. Studies reveal that adding a product video on your landing page can increase conversions by a staggering eighty percent. An even more impressive statistic: Seventy-four percent of people in a study who watched an explainer video about a product subsequently bought it. These studies showcase that video is not only a powerful marketing tool but quickly becoming an essential one.
Considering how many people are visual or auditory learners and that vision and hearing are our most dominant senses, it should be no surprise how effective video marketing can be at maximizing your return on investment. Eighty-three percent of businesses say that video provides a good return on investment. Even though professional video production is not always cheap, it can end up paying for itself.
Building Trust and Creating an Emotional Connection Through Video Marketing
If you know anything about the science of sales, a foundation of trust is essential to creating conversions and sales.
Given that the basic premise of content marketing centers on trust and creating long-term relationships, the benefits of video marketing are a perfect match for your content marketing strategy. Video can not only close a sale, but it also engages and incites emotions. Seeing something is much more visually appealing than reading about something, and when it comes to making connections with people, you’re much more likely to be drawn to someone you can see and hear speaking rather than reading something that person wrote. Creating this sense of connection is a valuable benefit of video marketing.
Appealing to Busy People Who are Always On-the-Go
Video marketing is the best way to connect with people who are on-the-go consumers because it’s so easy to watch video from mobile devices. Ninety percent of consumers watch videos on their mobile device and mobile video consumption rates continue to skyrocket year after year. This means your video audience also continues to grow alongside consumption rates.
As a bonus, smartphone video viewers are almost twice as likely to watch ads on their devices as opposed to watching on television or their desktops. For video marketers, this is a huge win and another tremendous benefit of video marketing.
Explaining and Engaging with Your Target Audience and Most Valuable Customers
There’s no better way to explain complex concepts quickly and effectively than through video marketing. If you’re launching a new product or service, you’ll want to explain it through high-quality video production. Forty-five percent of businesses who use video marketing said that they have an explainer video on their home page, and of those businesses, eighty-three percent of them believed their home page explainer video was effective.
Customer testimonials are also a perfect match for this medium. A huge benefit of video marketing in this way is engaging with viewers through comments and shares—which broadens your reach organically.
How to Reap the Benefits of Video Marketing
To be successful in video marketing, it is essential to optimize your videos for conversions. Set your goals for your video to accomplish, and work with a professional video production company to help achieve them. Vivid Bridge is different from other video production companies in that we are also marketing and communication experts who can help develop your video marketing strategy and optimize it for success. We know what questions to ask to help determine the best video suite for your needs, and we stay with you every step of the way—from strategizing to launching your video across platforms.
We look forward to using our holistic creative approach to help you reap the benefits of video marketing and grow your business. Now, let’s get to work on attracting new customers with an effective video marketing strategy!