There is no better way to promote your brand in today’s fast-paced digital world than through video storytelling. Creating videos to market your business has never been easier, and there has never been a more effective way to increase customer engagement than through video. Companies everywhere are leveraging YouTube’s status as the world’s second-largest internet search engine by incorporating video into their marketing strategies. If you are ready to promote your brand and grow your business through video, you have come to the right place.
Best types of video for promoting your brand
When it comes to video storytelling, our primary goal is always to drive a viewer response and increase your bottom line. This can happen through a variety of video types—explainer videos, testimonial videos or product showcase videos, just to name a few. Videos like these can increase the time customers spend on your site and help convert sales. When used strategically and boldly, video can transform your website into a dynamic, interactive space for customers to enjoy and visit repeatedly.
Showcase your product
For example, someone shopping for a new suitcase might be more willing to splurge on your product versus a less expensive one after watching your eye-catching video explaining and showcasing all of its features. Sure, your product exceeded the consumers budget, but watching your videos made the consumer understand why it was worth paying more. It also made the consumer feel more confident in the consumer purchase to see the suitcase in action and visualize how many outfits it could hold, how it would fit in the overhead compartment in an airplane, etc.
Highlight your services or company culture
Video is equally useful for companies selling services, rather than products. Filming your best customers delivering heartfelt testimonials about the quality and benefits of your services can undoubtedly win over new customers. You can also use video to welcome visitors to your website, introduce key staff members or film a “day in the life” episode. These types of videos provide a valuable glimpse into your company while building customer trust and could help someone decide to do business with you.
Engage with other businesses
No type of business would be exempt from the benefits of video. The fact is, anyone would be more inclined to do business with you or buy your product after learning more through video. This even applies to B2B industries who do not necessarily market to the general public.
Corporate video can save some companies hundreds of thousands of dollars per year by sending personalized sales pitch videos to potential customers rather than dealing with the hassle and expense of flying sales representatives across the country or world to meet with prospective buyers.
Up-sell your existing customers
Other industries that can benefit from video without having to pay to promote it through television or social media are those with waiting rooms. Waiting rooms videos are an excellent way to up-sell your existing clientele. They are in your waiting room, so they are already your customer—engage them and promote your other products or services with an eye-catching video loop. After their wait, they might ask to purchase the promoted item or service in your waiting room.
Promoting your brand through video storytelling can make the difference between stagnation and growth for your company. No matter what type of video you choose to create, Vivid Bridge can handle it from start to finish.
As a full-service video production company, we apply our holistic creative approach to developing customized solutions for growth through video strategy. We are not just cinematographers—we are storytellers and business strategists. When seconds count, video always wins.
We look forward to helping you determine how video can best promote your brand. Whether you are looking to up-sell, inform or entertain, we are confident that we can help grow your business and improve your bottom line through video.