United Way of West Florida | Change Doesn’t Happen Alone

Dot-connecting Nonprofit Fundraising Video

For over 95 years, United Way of West Florida has leveraged community partnerships to support critical programs and create lasting change. In a year of major growth, United Way wanted to highlight the strength of their partnerships and announce their new name: United Way of West Florida. After our 2018 video stimulated their volunteer base, we were called in again to connect important dots for United Way’s expanded community.

Services: Creative Direction, Field Production, Director of Photography, Director, Production Crew, Video Editing, Animation, Sound Design, Color, Audio Mix

United Way serves as a conduit for community action by providing volunteers, funding, and additional support for local nonprofits. The primary objective of the video was to demonstrate how United Way connects the dots for community members to maximize their impact on their local community and to drive engagement with the 2019 workplace campaign. The message needed to be packaged richly in human spirit and emotional connections. We developed a production strategy centered around interview-driven content and motivated b-roll.

Centered around the campaign message, “Change Doesn’t Happen Alone,” we pulled together community leaders who have witnessed United Way’s impact over the years. Narratively, it was important to connect each community leader’s experience with United Way on a personal level. From family members who have benefited from United Way’s services, to witnessing the first steps of a girl with cerebral palsy, and one business’ efforts to give more efficiently, we used powerfully targeted interviews to connect the dots.

This video served as the flagship piece for the “Change Doesn’t Happen Alone” campaign. It aided in the launch of their new chapter, United Way of West Florida, as well the 2019 workplace campaign and annual meeting. According to United Way, it communicated a message they had struggled to tell for years: that United Way empowers communities to address their most critical issues together with agility and centralized efforts.

Let’s do this.