Join “Fit Mommy” Sia in her quest to empower others with her new fitness lifestyle app.
Behind the Scenes
Diary of a Fit Mommy
The Sia Cooper story
Sia Cooper, a nurse turned into a NASM Certified Personal Trainer, earned her title as the “Home Workout Queen” when she documented her 50lb weight loss journey. She became the “Fit Mommy” after going viral for her 6-pack abs during pregnancy. With an Instagram following of over 1.1 million, Sia inspires women of all ages to do it all while living a healthy lifestyle.
The challenge
Expanding upon her fitness programs, Sia developed a fitness lifestyle app featuring over 200 exercises, exercise timers, a macro calculator, a water tracker, a meal planner and more. Essential to the app experience, each exercise needed a looping video of Sia performing the action. She also required an adrenaline-pumping app promotional video to inspire and empower her followers to take their fitness lifestyle into their own hands by downloading the app.
Our Solutions
Automate & conquer
Vivid Bridge began by creating a custom studio environment to capture Sia’s exercises so that they could integrate seamlessly into her app experience. The team designed a file management process to help Sia’s app developer track and organize all 227 finished exercise clips.
Work out from anywhere
The “Stronger with Sia” app promotional video was developed to showcase the strength of a woman on her fitness journey and demonstrate that exercises can be done anytime, anywhere. Vivid Bridge worked collaboratively with the client to develop a script that invoked empowering mantras while presenting app features as essential tools for the journey.
Full Project Recap
Exceeding Expectations
Services Provided
- Color Grading
- Creative Strategy
- Field Production
- Media Management
- Motion Design
- Post-Production
- Production Design
- Script to Screen Production
- Scriptwriting
- Sound Mixing
Overview
Empowering fitness lifestyle app videos and app launch promo. Over 200 exercise clips were produced for seamless integration into the “Stronger with Sia” fitness app. An accompanying adrenaline-pumping promotional video was also created to drive downloads of the app.
Deliverables
- 20sec app intro video
- 227 exercise video clips for use within the app
- 60sec app promo video
