Get stronger with SIA
G
e
t
s
t
r
o
n
g
e
r
w
i
t
h
S
I
A
Our Work
O
u
r
W
o
r
k
Join
“Fit
Mommy”
Sia
in
her
quest
to
empower
others
with
her
new
fitness
lifestyle
app.
Behind the Scenes
Behind
the
Scenes
Diary of a Fit Mommy
Diary
of
a
Fit
Mommy
The Sia Cooper story
The
Sia
Cooper
story
Sia Cooper, a nurse turned into a NASM Certified Personal Trainer, earned her title as the “Home Workout Queen” when she documented her 50lb weight loss
journey. She became the “Fit Mommy” after going viral for her 6-pack abs during pregnancy. With an Instagram following of over 1.1 million, Sia inspires
women of all ages to do it all while living a healthy lifestyle.
The challenge
The
challenge
Expanding upon her fitness programs, Sia developed a fitness lifestyle app featuring over 200 exercises, exercise timers, a macro calculator, a water tracker,
a meal planner and more. Essential to the app experience, each exercise needed a looping video of Sia performing the action. She also required an
adrenaline-pumping app promotional video to inspire and empower her followers to take their fitness lifestyle into their own hands by downloading the app.
Our Solutions
Our
Solutions
Automate & conquer
Automate
&
conquer
Vivid Bridge began by creating a custom studio environment to capture Sia’s exercises so that they could integrate seamlessly into her app experience. The
team designed a file management process to help Sia’s app developer track and organize all 227 finished exercise clips.
Work out from anywhere
Work
out
from
anywhere
The “Stronger with Sia” app promotional video was developed to showcase the strength of a woman on her fitness journey and demonstrate that exercises
can be done anytime, anywhere. Vivid Bridge worked collaboratively with the client to develop a script that invoked empowering mantras while presenting
app features as essential tools for the journey.
Full Project Recap
Exceeding Expectations
Services Provided
Services
Provided
- Color Grading
- Creative Strategy
- Field Production
- Media Management
- Motion Design
- Post-Production
- Production Design
- Script to Screen Production
- Scriptwriting
- Sound Mixing
Overview
Overview
Empowering fitness lifestyle app videos and app launch promo. Over 200 exercise clips were produced for seamless integration into the “Stronger with Sia”
fitness app. An accompanying adrenaline-pumping promotional video was also created to drive downloads of the app.
Deliverables
Deliverables
- 20sec app intro video
- 227 exercise video clips for use within the app
- 60sec app promo video
Gallery
Gallery
