Sia Cooper, a nurse turned into a NASM Certified Personal Trainer, earned her title as the “Home Workout Queen” when she documented her 50lb weight loss
journey. She became the “Fit Mommy” after going viral for her 6-pack abs during pregnancy. With an Instagram following of over 1.1 million, Sia inspires
women of all ages to do it all while living a healthy lifestyle.
The
challenge
Expanding upon her fitness programs, Sia developed a fitness lifestyle app featuring over 200 exercises, exercise timers, a macro calculator, a water tracker,
a meal planner and more. Essential to the app experience, each exercise needed a looping video of Sia performing the action. She also required an
adrenaline-pumping app promotional video to inspire and empower her followers to take their fitness lifestyle into their own hands by downloading the app.
Our
Solutions
Automate
&
conquer
Vivid Bridge began by creating a custom studio environment to capture Sia’s exercises so that they could integrate seamlessly into her app experience. The
team designed a file management process to help Sia’s app developer track and organize all 227 finished exercise clips.
Work
out
from
anywhere
The “Stronger with Sia” app promotional video was developed to showcase the strength of a woman on her fitness journey and demonstrate that exercises
can be done anytime, anywhere. Vivid Bridge worked collaboratively with the client to develop a script that invoked empowering mantras while presenting
app features as essential tools for the journey.
Full Project Recap
Exceeding Expectations
Services
Provided
Color Grading
Creative Strategy
Field Production
Media Management
Motion Design
Post-Production
Production Design
Script to Screen Production
Scriptwriting
Sound Mixing
Overview
Empowering fitness lifestyle app videos and app launch promo. Over 200 exercise clips were produced for seamless integration into the “Stronger with Sia”
fitness app. An accompanying adrenaline-pumping promotional video was also created to drive downloads of the app.