Entrecon Pivots Virtually

Our Work

Event recaps and content elements to market the Studer Community Institute’s annual EntreCon event.

Behind the Scenes

Studer Community Institute’s EntreCon

Pivoting to the “new normal.”

The Studer Community Institute is a local nonprofit that focuses on serving the Pensacola community and making it a more vibrant place to live. They spread a light that shines beyond the community, igniting innovation and improving the quality of life for those they touch. SCI’s annual EntreCon conference brings together young leaders and business owners driven to level up.

The challenge

Studer Community Institute’s EntreCon event needed a highly efficient coverage solution to quickly access as a collective story to share at the conference’s conclusion. Through impactful soundbytes gathered from keynote speakers, footage of event sponsors and clips of networking attendees, the video also needed to serve as the base for a library of marketing content to promote future conferences. The shift in how Vivid Bridge accomplished this task between 2019 and 2020 was significant. The leap from in-person events to the “new normal” imposed by COVID-19 provided opportunities to embrace digital environments like never before.

Our Solutions

Agile Planning

In preparation for both the 2019 and 2020 events, Vivid Bridge collaborated with the Studer Community Institute on pre-production planning to map out the conference venue to connect all of the elements needed to organize the shots for a sizzling highlight reel quickly.

Digital World Developer

In 2019, the team moved through physical spaces, including several breakout rooms and the main auditorium, to capture emotions and breakthroughs with ninja-like precision. Amid an unprecedented global pandemic, SCI and Vivid Bridge joined forces with Degy World to take EntreCon into a virtual space for 2020. This digital environment required a non-traditional production strategy that included a mixture of coordinated screen capture recordings blended with trusted cinematics techniques.

Committed to the Community

Whether in the real world or a virtual one, the team captured strategized snippets and unplanned moments of spontaneity that culminated into quick-fire recaps and marketing content for future events. The ability to successfully pivot from year to year while maintaining the highest quality standards reflects the commitment to and passion for the community and partners like the SCI.

Full Project Recap

Exceeding Expectations

Services Provided

  • Color Grading
  • Creative Strategy
  • Event Coverage Production
  • Field Production
  • Motion Design
  • Post-Production
  • Production Design
  • Sound Mixing
  • Video Editing

Overview

Through the years, working alongside SCI has given Vivid Bridge the ability to collaborate with an incredibly talented marketing team and guide them through the video content production process, raising the bar for event promotion in the community.

Deliverables

  • 2019 Event recap - 24hr Turnaround
  • Entrecon sizzle - 30 seconds
  • Entrecon sizzle - 30 seconds w/o text and audio for website banner
  • Entrecon sizzle - 60 seconds
  • Entrecon Teaser - Motion Graphic - 30 seconds
  • Three SCI/Entrecon Testimonials