A national broadcast campaign for the Alabama Gulf Coast Convention and Visitors Bureau to encourage tourism along the Gulf Coast.
Behind the Scenes
2020 Gulf Shores & Orange Beach, AL Tourism
Hello, old friend.
Alabama Gulf Coast Convention and Visitors Bureau is committed to informing and supporting travelers visiting the Gulf Shores & Orange Beach area. Additionally, they play a pivotal role in promoting the local tourism industry by driving potential guests to book lodging reservations, learning more about the white sandy beaches and finding the best places for dining and entertainment along Alabama’s Gulf Coast.
Alabama Gulf Coast Convention and Visitors Bureau sought a partnership with a team that could support a full script-to-screen production of a national broadcast campaign. This dual-narrative video campaign aimed to create a timeless storyline that speaks to the variety in adventure, entertainment, and amenities along the white sand of Gulf Shores and Orange Beach, Alabama, for families and couples alike.
Carefully Crafted Concepts
During the initial Discovery Phase, the Vivid Bridge team met with the Gulf Shores & Orange Beach Tourism marketing team to identify the campaign goals, review inspirational pieces, identify key locations and analyze talent profiles. Next, the Vivid Bridge team presented several crafted concepts using the Holistic Creative Process. This collection of ideas resulted in a dual narrative taking a full-scale, 3-day production, visiting multiple Gulf Shores & Orange Beach areas.
After collaborating and selecting the top two creative concepts by the client, Vivid Bridge entered the development phase to concept the audience-driven narratives followed by the talent sourcing, scriptwriting, storyboarding, location scouting, and production design. With the crew booked, on-camera talent ready, and gear loaded for the set, the team headed out for the multi-day shoot. Always prepared, Vivid Bridge even had a rain-plan on standby to mitigate weather-related interruptions.
Effective End Results
After three days of beautiful blue skies, the shoot wrapped. The final video campaign effectively communicated the beautiful location, diverse list of activities and endless opportunities for fun in the sun for both families and couples visiting the area.
Full Project Recap
- Color Grading
- Creative Strategy
- Field Production
- Motion Design
- Production Design
- Script to Screen Production
- Sound Mixing
- Talent Casting
- Video Editing
A national broadcast campaign with Orange Beach Gulf Shores Tourism, featuring 15 and 30-second commercials to attract families and couples to the Gulf Coast. From concept creation to the multiple-day video production through final delivery, Vivid Bridge successfully captured cinematic visuals that encapsulated the area's beauty and excitement.
- 2x :06 second spots
- 2x :15 second pre-roll commercials
- 2x :30 second broadcast commercials
- 2x :30 second radio broadcast commercials