Revolutionize Your Business with Video Marketing: The Internal Approach

Postedin EducationonApril 11, 2023byCheryl Murphy

Over the past few years, many businesses have turned to video marketing to build connections with their customers and build their brands. At the same time, such videos can also have a notable impact on a company’s internal workings, particularly in boosting employee engagement. To achieve this, companies can use internal videos to enhance communication and engagement within their organization. In this piece, we’ll explore the advantages of video regarding employee engagement and offer some tips for developing an effective strategy.

Why Video Marketing is Important for Employee Engagement

Employee engagement can significantly benefit from video marketing due to its ability to convey information in a more engaging and memorable way compared to written or spoken communication. 

Videos can also simplify complex concepts or procedures, making it easier for employees to understand. Moreover, video sharing within an organization can foster community and teamwork among employees, particularly those working remotely or in different locations. 

Lastly, videos can be utilized to recognize and celebrate employee achievements, thus creating a positive work environment that encourages engagement and loyalty. 

Benefits of Using Video for Internal Employee Engagement

Video is an effective tool for internal employee engagement, with several benefits. It can enhance employee engagement by providing a more engaging and memorable way to communicate information. It can also create a community within an organization, improving teamwork and collaboration. Furthermore, videos can be used to acknowledge and celebrate employee accomplishments, improving morale and job satisfaction. This, in turn, can help to create a positive work environment, reducing employee turnover and boosting productivity. Lastly, businesses can use videos to enhance their training and development programs. By creating videos that demonstrate procedures or provide training on new tools or technology, companies can improve the effectiveness of their training programs, ensuring that employees have the knowledge and skills necessary for success.

Video Marketing Statistics for Employee Engagement

Regarding employee engagement, video marketing has proven to be a highly effective tool, as evidenced by multiple statistics. For example, a study conducted by Wyzowl revealed that almost all businesses (94%) consider video a valuable medium for employee training and development. In comparison, 91% of companies believe it enhances organizational communication.

Additionally, Forbes discovered that companies with engaged employees perform 202% better than those without. Utilizing video to boost employee engagement can improve profitability and help businesses stay ahead of their competitors.

Creating an Employee Engagement Strategy with Video

To develop a successful employee engagement plan using video, businesses must initially establish their objectives and intended audience. This may necessitate conducting research, such as surveys or focus groups, to understand what topics employees are interested in and what types of content would be most effective.

After identifying the target audience and goals, businesses should create a content strategy that includes a range of video types, such as training videos, company culture videos, and recognition videos, to cater to different learning styles and interests.

Furthermore, to ensure that videos are easily accessible to all employees, businesses should establish a centralized video library or use a learning management system to disseminate content. Additionally, providing employees with the necessary tools and resources, including video editing software and training, is crucial to create their own videos.

Best Practices for Using Video for Employee Engagement

For businesses to effectively engage employees through videos, adhering to the best practices of video production is crucial. These practices involve using simple and precise language, incorporating graphics and visuals to highlight significant points, and keeping the videos brief and captivating.

It is equally essential to ensure that the quality of videos is top-notch and professional. This can be achieved by investing in high-quality equipment, hiring a professional video agency, like Vivid Bridge Studios, or providing employees with training on video production. Lastly, businesses must create a schedule for releasing and promoting new videos through internal communication channels like email newsletters or social media. This will keep employees engaged and informed about the latest developments in the organization.

Different Types of Internal Video Content for Employee Engagement

Businesses can create several different types of internal video content to increase employee engagement. These include:

  • Training Videos
    • Training videos can be used to demonstrate procedures or provide training on new tools or technology. By creating engaging and easy-to-follow videos, businesses can improve the effectiveness of their training programs and ensure that employees have the knowledge and skills they need to succeed.
  • Company Culture/Onboarding Videos
    • Company culture videos can be used to showcase the values and mission of a business. By highlighting the company’s positive aspects and employees’ contributions, businesses can create a positive work environment that encourages engagement and loyalty.
  • Recognition Videos
    • Recognition videos can be used to celebrate employee achievements and milestones. By highlighting the accomplishments of individual employees or teams, businesses can boost morale and job satisfaction and foster a sense of community within the organization.

Measuring the Success of Your Internal Videos

To determine the effectiveness of internal videos, businesses can use a variety of metrics, such as views, engagement, and feedback. Tracking these metrics over time is important to identify trends and adjust the video strategy as needed.

Businesses should also conduct regular surveys or focus groups to gather feedback from employees on the effectiveness of the videos and identify areas for improvement.

In conclusion, video marketing has become an increasingly popular way for businesses to interact with customers and promote their brands. However, video can also significantly impact a company’s internal operations, particularly in terms of employee engagement.

By utilizing video to improve communication, recognize employee successes, and foster a sense of community, businesses can enhance employee engagement and improve overall productivity.

By adhering to video production best practices and creating a diverse range of content that caters to various learning styles and interests, businesses can develop an effective employee engagement plan with video. 

By incorporating video as part of other employee engagement strategies, businesses can create a positive work atmosphere that inspires engagement and loyalty.

Vivid Bridge can help you with your internal video initiative! Contact us today to see how to get started.