Christine York

Creative Director

HometownHerndon, VA
Favorite AnimalCheetah
Favorite BandFuture Islands

Christine is a Cofounder and the Creative Director of Vivid Bridge Studios, proudly the Gulf Coast’s largest women-owned commercial video production company. As Creative Director, she pioneered the firm’s signature creative process, Holistic Creative, to bring strategic alignment to every project. Combining a rich understanding of narrative and a sharp eye for detail, Christine seeks clarity in each client’s objectives and messaging to produce results-driven video marketing content. 

Her post-production background allows her to sculpt and systematize the post-production department, attracting and developing new talent. Christine’s ability to evoke powerful emotions through storytelling has been instrumental in garnering Vivid Bridge Studios more than 70 awards since they launched in 2017. 

Christine also works hard to develop the local creative industry and regularly explores the question, “If not us, then who?” She founded the area’s only nonprofit dedicated to building the film & video production industry, Emerald Coast Filmmakers, in 2019. She is an active member of DesignXL’s Planning Committee and successfully helped launch the region’s first design conference in 2019. Christine vigorously works to retain creative talent tempted by bigger markets by speaking publicly, creating job opportunities, and building momentum behind the scenes in Pensacola.  

Prior to relocating to Pensacola in 2015, Christine discovered her voice working as a video editor and motion designer at several production houses in Washington D.C. Her longest tenure was held as a video editor and producer at Planet Vox, a production house specializing in advertisements for national nonprofits, including the American Psychological Association, Pew Charitable Trusts and Environmental Defense Fund. She also edited a feature-length documentary on political ads in the 2008 presidential election titled “The Bigger Hammer.” Working closely with her boss, Christine gained valuable business insights, which inspired her to moonlight as a freelancer starting in 2013. 

Christine is an energetic leader and avid storyteller. She believes her purpose is to unite communities through the stories they share. Video provides a powerful communication medium, which Christine has spent the last decade mastering. Her focus on impact drives her to expand her efforts to include more significant community initiatives. In 2020, Christine was accepted into Leadership Pensacola (LeaP) where she spent time generating momentum with other community leaders, pushing for equitable opportunities for all and telling the Pensacola story with her award-winning superpowers.