Why Professional Associations Need Video: Boosting Membership and Engagement with the Power of Video

Postedin EducationonMarch 3, 2023byCheryl Murphy

In today’s fast-paced digital world, video has become one of the most effective tools for communication and engagement. From social media to marketing campaigns, video content is everywhere, and for good reason. According to recent statistics, video content is 1200% more likely to be shared than text and images combined.

For professional associations, this presents a significant opportunity to boost membership and engagement. Here are some compelling reasons why video should be an essential part of your association’s communication strategy:

Video Increases Membership

Video can be a powerful tool for attracting new members to your association. Research shows that websites with video content have a 41% higher traffic rate than those without. Additionally, video content is memorable and can help your association stand out.

Video Enhances Engagement

Video can also enhance engagement among your current members. According to a study by the Content Marketing Institute, 54% of consumers prefer video content from businesses and brands they support. Video can bring your association’s message to life and make it more relatable to your members.

Video Provides Opportunities for Education

Another benefit of video is its ability to provide educational opportunities for your members. Whether it’s a recorded webinar, an expert interview, or a tutorial, video can deliver valuable information and insights. This can help your members stay up-to-date on industry trends and best practices, increasing their engagement and loyalty to your association.

Video Humanizes Your Association

Finally, video can help humanize your association and showcase the people behind it. This can help build trust and credibility with your members and potential members. Additionally, videos can help share your association’s mission and values in a more personal and impactful way.

How Vivid Bridge Studios can help!

Vivid Bridge Studios has a team of experienced professionals who have a deep understanding of video production and how it can be used to achieve specific communication goals. With years of experience working with various clients, they have the expertise to deliver high-quality video content that meets the unique needs of professional associations.

We are committed to providing exceptional customer service. They understand that video production can be a complex process, and they work closely with their clients to ensure that their needs are met every step of the way. From the initial consultation to the final delivery, we are dedicated to ensuring that our clients are satisfied with the final product.

In conclusion, video is a powerful tool to help professional associations increase membership, enhance engagement, deliver education, and humanize their message. If your association is not already using video as part of its communication strategy, now is the time to start. By leveraging the power of video, you can take your association to the next level and make a lasting impact on your members and the industry as a whole.

If you’re looking for a video production company that can help take your professional association’s communication strategy to the next level, Vivid Bridge Studios is the company to choose. With our expertise, customized solutions, high-quality production values, timely delivery, and exceptional customer service, we can help you achieve your communication goals and make a lasting impact on your members and industry.