What is a corporate video?

Posted in Video Production on October 22, 2019 by
Cheryl Murphy

A corporate video is HANDS-DOWN the best video medium for companies to make a direct connection with their customers

Any video used for internal or external corporate communications constitutes a corporate video. Rather than being designed to appeal to the general public, these videos typically speak to a specific audience and can be used for highly specific purposes. The best part about corporate videos? They can save you time and money—the most valuable assets to any business owner. This format is ideal for humanizing your company and evoking an emotional connection between you and your audience.

What are the benefits of a corporate video?

Videos all capitalize on the same benefits—demanding attention and being memorable. However, corporate videos are different from standard video advertisements in that they allow companies to make a direct connection with customers or deliver memorable, specialized content to employees or clients. A corporate video is hands-down the best medium for this purpose and packs a powerful punch. Since they don’t have to appeal to the general public, there are a variety of strategies available to successfully resonate with your target audience.

How can corporate video save my company money?

Corporate video can replace many time and money-draining activities for businesses. Are you tired of taking time away from running your business to train new hires? Would you rather not spend days and weeks slaving away on a huge presentation for your stakeholders? Have you implemented a new employee benefit but aren’t sure how to explain it thoroughly to your employees? Corporate video can solve all these issues and save you money at the same time.

Rather than host the same training sessions for new employees time and time again, produce a corporate training video that’s evergreen and extremely thorough. In many cases, employees can watch these videos on-demand, at their own pace, leaving you free to focus on running your business. Instead of struggling to create an eye-catching report to present financial results to stakeholders, work with a professional corporate video production company like Vivid Bridge to take on the heavy lifting and create a stunning video that conveys your results and generates excitement simultaneously. For new employee benefits or initiatives that are complex, a corporate explainer video could alleviate this burden from your Human Resource department. A thorough explainer video that covers every detail in an entertaining and memorable way will result in fewer questions asked and higher participation rates.

How to get started on your corporate video

Creating your video doesn’t have to be daunting. With Vivid Bridge, we’ve perfected the process and know which questions to ask to determine the best kind of corporate video for you. We’ll work together with you to develop a winning concept, storyboard the production, plan and execute the filming and finally deliver a polished video—all on your timeline.

Vivid Bridge is a leading expert in providing corporate production services and will help you leverage the numerous benefits of your video. We look forward to using our holistic creative approach to develop a customized solution to grow your business through video production. Now, let’s get to work on changing the way you do business by creating amazing corporate videos!

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Get in touch with one of our video production specialists today to schedule your FREE 15-minute video production assessment, and start creating your corporate video today!