How incorporating video content in your internal communication strategy can drive better results for your business.
Video content is an incredibly effective tool for internal communication, and some pretty compelling statistics back this up. For example, did you know that employees are 75% more likely to watch a video than read a document, email, or web article? That’s because video content is more engaging and more accessible to digest than other forms of communication, which makes it a great way to get your message across to your team.
In fact, studies have shown that companies that use video for internal communication see a 49% faster revenue growth than those that don’t use video. This is because video content can help increase employee engagement and productivity, which can lead to better business outcomes.
So, if you want to improve your internal communication and drive better results for your business, incorporating video content into your strategy is worth considering.
Here are some sources that back up the effectiveness of video content for internal communication:
- According to a survey conducted by Ragan Communications and NASDAQ OMX Corporate Solutions, 93% of internal communicators believe that video has become essential for communicating with employees.
- A study by Forrester Research found that employees are 75% more likely to watch a video than to read documents, emails, or web articles.
- A report by HubSpot revealed that video is the most commonly consumed content format among all age groups, with 54% of consumers saying they prefer to see videos from brands they support.
- A study by Kaltura found that employees who watch training videos are 75% more likely to remember the information than those who only read materials.
I hope the information and sources provided have helped you understand the benefits of using video content for internal communication. As the statistics demonstrate, video content has the power to engage employees and improve communication within organizations.
If you’re interested in implementing a video content strategy for your organization, don’t hesitate to reach out to us for further guidance and support. We’d be happy to help you get started and ensure your success.
