Maximizing the Impact of Video Content: Tips and Tricks

Postedin Quick TipsonApril 6, 2023byCheryl Murphy

Are you struggling to keep your website visitors engaged? Do you feel like your marketing content is falling flat? If so, it’s time to shake things up and incorporate video into your marketing strategy.

Video content is more engaging than static images or text-based content. According to HubSpot, businesses that use video in their marketing see 66% more qualified leads per year. And it’s not just about lead generation. Video can also increase brand awareness, higher click-through rates, and better conversion rates.

But let’s talk about engagement. Improved visitor time on a website, also known as “time on site,” is a key metric that Google Analytics tracks. This metric measures how long visitors stay on your website and engage with your content. The longer visitors stay on your site, the more likely they will move further into your funnel journey.

So, how can video content improve visitor time on site? Well, video content is more engaging than static images or text-based content. When visitors land on your website and see a video, they are more likely to click play and stay on your site to watch it. And if your video is well-produced and informative, visitors are more likely to stick around and explore your site further.

But it’s not just about keeping visitors on your site for longer. Video content can also improve the funnel journey for your visitors. By incorporating video into your marketing strategy, you can create more personalized and targeted content for each stage of the funnel. For example, a video that introduces your brand and values can attract new visitors, while a video that showcases your products or services can convert those visitors into customers.

Still not convinced? Here’s a little story about a previous client.

A B2B company that produces high-quality toolboxes for the commercial and consumer industry, they struggled to attract new clients and close deals for several months, despite their exceptional products.

The company’s sales team decided to try something new and invested in creating a series of short video tutorials showcasing the equipment’s features and benefits. They also made a video case study featuring a satisfied client who had successfully used their equipment to complete a significant project.

The videos were shared on the company’s website, social media, and YouTube channel and sent out to potential clients through email campaigns. The response was overwhelmingly positive, and within weeks, the company had secured several new clients impressed by the video content.

The sales team also found that the videos helped them to communicate more effectively with potential clients during meetings and presentations. They used the videos to showcase the products’ unique features and benefits in a clear and persuasive way, leading to more successful sales.

Thanks to the power of video content, the company was able to improve its outreach, increase its conversion rates, and ultimately grow its business.

Incorporate video into your marketing strategy to improve engagement and increase visitor time on-site. But where do you start? Here are a few tips to get you started:

  1. Identify your audience: Before creating video content, you need to know who you’re making it for. Identify your target audience and their pain points so you can create personalized and targeted video content.
  2.  Keep it short and sweet: Attention spans are short, so keep your videos short and to the point. A good rule of thumb is to keep videos under two minutes.
  3.  Add value: Your video content should add value for your audience. Whether it’s educating on a topic or showcasing your products, make sure your video content is informative and helpful.
  4.  Be authentic: Authenticity is vital when it comes to video content. Don’t try to be something you’re not. Be yourself and let your brand’s personality shine through.
  5.  Promote your videos: Once you’ve created your content, promote it across all your marketing channels. Share it on social media, include it in email campaigns, and embed it on your website.

In conclusion, video content is a powerful tool for SMBs looking to improve engagement, increase visitor time on-site, and improve their funnel journey. By following these tips and incorporating video into your marketing strategy, you can create engaging and informative content that resonates with your audience.

So, what are you waiting for? It’s time to start creating video content that wows your audience and takes your marketing to the next level. Connect with me today to learn more!