You’ve heard it again and again, “You need to be doing video!” What does that really mean?
Let us address why you’re hearing successful people and companies shouting it from the rooftops.
According to the latest 2019 Video Marketing Report from Wyzowl, 83% of marketers report a positive ROI on video marketing efforts. Video campaigns can be designed around the ever-accessible video camera in your pocket or with the help of professionals. No matter the size of your marketing budget, you can use video to grow your business.
Building trust is imperative in today’s marketplace. Video gives your potential clients a behind-the-scenes look at your business and dynamically delivers valuable information for their decision-making process. People feel more comfortable if they feel a sense of familiarity in a space or connection with a new face.
Video offers exceptional educational value. YouTube has become one of the most comprehensive educational resources online, and potential leads are already there searching for answers to their questions. Providing valuable, original content doesn’t take away potential customers, it positions you/company as an authority in your industry, by offering cost-saving solutions a person can benefit from while keeping you top of mind when bigger solutions are needed.
What now? Just start.
Diving into content creation doesn’t need to be an overwhelming process. It is recommended that 80% of the video content you upload should be documentary style. Think authentic, real content: live video on social media, off the cuff commentary and how-tos from experts in your business, and exciting moments from events.
Hire a video consultant (Hi!) to help save valuable time spent researching and troubleshooting. A consultant guides your team on what ideas, campaigns and schedules will be most effective for your marketing goals, taking a lot of the trial and error out of getting started with video.
Start a conversation with a professional video company (Hi again!) to share goals and challenges you’re experiencing as you learn how video communications can help overcome friction points and improve your bottom line.
Thanks 850 Magazine for the fantastic article!