The Vivid Process is a strategic consulting service that culminates in the production of a video strategy designed to help you achieve your goals. It is a 10-week process that allows us to customize a 12-to-18-month roadmap and video strategy guide that will fit seamlessly into your existing marketing and communication plans. At the end of the process, the strategy and data are yours. You can choose to use Vivid Bridge to help you implement it, or you can take it and run with it on your own.
So, what does this process entail? We are glad you asked! The Vivid Process begins with information gathering that is both survey-based and focus group-based. Surveys are distributed to everyone in your organization and focus groups are conducted with select people from each department. This gives us a combination of quantitative and qualitative data to build an analytical model of your business. This model shows a complete picture of how your mission, vision, values and goals are aligned and where your operations and sales stand to be improved by new communication tools built to impact your bottom line. You will receive a customized report of the data we collected and our recommended strategy for growth.